The high rates of skin cancer among men and women continue to rise in many parts of the Western world, but only some people take appropriate steps to reduce their risk. According to the Northern Ireland Omnibus Survey published in September 2008, unmarried men, and males in their teens and early twenties were most likely to forget about or ignore the need for sun protection on a regular basis. Respondents of the survey conducted by the British Association of Dermatologists stated that they
